Who is it for:
If you are founders/owners of independent cafés/restaurants, then for you, we specialize in differentiation strategy, communication, and experience design.
When is it the right time:
Typically, when you are at a pivotal moment but you are unclear about the decisions you need to make. You are worried about your sales. The quality is there, but profits are not. You've tried your best to fix it on your own. Now, you think you could use some outside help. Some of such pivotal moments are:
Refresh
When your growth feels stagnant.
Reposition
When you are pivoting your concept.
Creation
When you are opening a new place.
Turnaround
When your sales are declining.
Premiumization
When you are moving up the market.
Expansion
When you are expanding to multiple locations.
What is the process like:
Each engagement is customized depending on your particular situation, desired outcomes, size, budget, and timeline; the framework remains roughly the same:
Phase 1: Diagnostic
We'll start with an audit of your performance and touchpoints. The audit is conducted in-person-on-site using observations, surveys, and interviews, involving you, your staff, and your regulars. This helps us assess where you are in key areas and what metrics you should focus on as you grow.
Outcome: Data Analysis/ Insights/ Recommendations
Duration: 2-4 weeks
Phase 2: Differentiation
We'll conduct the strategy workshop with your core team where you figure out how to differentiate yourselves in the marketplace. The workshop contains frameworks and exercises that help you:
・figure out your core purpose, mission-vision and short-term goals,
・build a deep understanding of your customers,
・analyze your market and your competitors,
・realize your differentiating factors,
・come up with a bunch of new ideas,
・grow your company culture.
Outcome: Action Plan/ Roadmap/ Strategy Document
Duration: 2-4 weeks
Phase 3: Communication/ Experience
Phase 4: Implementation
We'll assist you through the implementation for around 2-3 months.
Outcome: Independence
Duration: 2-3 months
Why do you need it:
You’re frustrated with or uncertain about your café/restaurant’s results. You want more for your business. More profit, more efficiency, more relevance—with less reliance on you personally.
We address the underlying symptoms. You have limited resources and you've spread them too thin. You are struggling from a lack of focus. Focus comes from a differentiated position, which is the outcome of your strategy. Focus gives you the courage to concentrate your resources on fewer things and doing them better than your competition.
How to get started:
Reach out to us if you are interested in working with us. We will arrange a time for us to talk about your situation and we can assess if we are a good fit for each other.
If you are in Bangalore, then you may request a sit-down in person. Otherwise, we can talk online over a Google Meet.